OWN YOUR NICHE
It’s been a week of chatting to clients, which I absolutely love, and as always there’s a theme running through the conversations. Which always strikes me as odd given that these clients don’t actually know one another! But the conversations have been along the line of:
should I diversify?
should I stick to what I know best?
should I do more?
should I do less?
should I be brave and shout “this is my thing, this is what makes me and my business ME!”
Talking it through, the underlying theme was that these thoughts all came from others giving their views and thoughts about what they should do. Which can be great, it can be beneficial to hear the views and opinions of others, but always remember that they are just that – views and opinions. The only person who truly knows how your business is doing is you, and you are the only person who truly knows if you are happy with what you are doing and how your business is performing.
But there are some key things to remember when you are getting this advice and these thoughts:
Change for the sake of change is never a good idea
Listen to your gut – what brings you joy, what excites you, what makes you want to bounce out of bed in the morning and what makes you want to shout from the rooftops about what you do?
What are your skills, your specialisms – what makes what you do special so that people buy from you and not someone else?
Do these suggestions excite you or is it something you feel you should do because it was suggested to you or because everyone else is doing it?
Changing what you do and offer because someone else tells you to isn’t going to give you the joy and excitement in what you do and your clients and customers will be able to tell – it will show in your social media, it will show in how you talk about your business. But change because there is a little voice in your head that you can’t not listen to and because it lights a fire in your belly when you think about it – then that’s worth exploring.
But otherwise – OWN your niche! Be AMAZING at what you do rather than mediocre at lots!